Revenue Is a System.
Not a Hustle.
MonitizeIQ helps founders scale revenue by fixing the systems behind sales — pipeline, metrics, process, and execution.
Led by James Leonardo — Sales Operations Executive
Most Sales Teams Aren't Underperforming.
They're Under-Designed.
Too many tools, no system. Activity without signal. Growth tied to headcount. Metrics that don't drive decisions.
The problem isn't effort. It's architecture. Revenue growth is predictable when designed correctly.
Our Belief
Revenue growth is predictable when designed correctly.
Process creates freedom.
Metrics are decision tools, not reports.
Scale should reduce chaos, not multiply it.
How We Think About Growth
Systems before scale
Growth isn’t about doing more; it’s about building the engine that makes doing more effortless. We architect the infrastructure first, ensuring every added resource multiplies output rather than complexity.
Metrics before motion
Activity is easy. Impact is hard. We define the scorecard before the game starts, ensuring every call, email, and campaign is tethered to a revenue outcome, not just a vanity metric.
Clarity before headcount
Adding people to a broken process just scales the chaos. We ruthlessly clarify roles, territories, and handoffs before suggesting a single new hire, maximizing the yield of your existing team.
Discipline over hype
Flashy tactics fade. Consistent execution compounds. We prioritize the boring, effective work of daily discipline—clean data, regular reviews, and standard enforcement—over the latest growth hack.
Sustainability over spikes
One quarter of record growth means nothing if it burns out the team or churns the customer base. We build for predictable, enduring revenue that survives market shifts and internal transitions.
James Leonardo is a sales operations leader who has built, scaled, and optimized revenue engines across high-volume and startup environments.
Experience includes leading sales at FreedomPop, Seek Business Capital, and currently heading sales growth at Lendzi.
What This Enables
Let's Design Growth Properly.
MonitizeIQ — Sales Growth Through Systems